Apple's rumored foldable iPhone Ultra might struggle to justify its expected $2,000 starting price, launching in September ...

CNBC’s MacKenzie Sigalos reports on HSBC’s bullish Apple call, the company’s ability to lean on Google for AI infrastructure ...

That's why it's been a longtime Buffett favorite. The key to Apple's business is its closed-loop ecosystem. Once a consumer ...

Apple’s next-gen software introduces key upgrades to AirPods Pro 2, AirPods 4, AirPods Pro 3 and AirPods Max 2. The ...

Google and Apple have a big leg up in the AI race: their control of billions of smartphones around the world. That’s ...

The Apple MacBook Air (M5) nails the essentials: a gorgeous display, excellent keyboard and trackpad, and useful software.

Apple has increased prices for Apple Music and Apple One plans, extending a broader wave of price hikes that has already ...

The deal, which was rumored to be in the works last year, marks an important step for Apple's AI ambitions in a key market.

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Apple briefly overtook Nvidia as the world's most valuable company Friday before the AI chip giant reclaimed its $4.92 ...

Discover the best Apple TV series that have driven impressive audience growth over the past year. Drama, comedies, sci-fi and ...