Marketers are shifting to revenue-focused metrics. CFOs demand proof of brand ROI. AI-powered attribution models are used to map complex buyer journeys. LinkedIn report highlights five key trends ...

Find and engage a relatively niche audience, hold their attention throughout a long sales cycle, build a case that wins over a multi-person buying committee, and report back on how their efforts ...

Selling to other businesses has never been simple, but in 2026 the game has shifted significantly. Buyers self-educate before they ever speak to a sales rep. Committees of six to thirteen people weigh ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Planning challenges persist. B2B marketing strategy often struggles with fragmented tools and data, which makes it hard to track and manage plans across systems. AI for efficiency. While AI can help ...

Revenue operations (RevOps) is an organizational approach that aligns teams, workflows, and strategies through a unified revenue lens with goals and metrics focused on revenue growth. In past years of ...

If you're searching for ways to prove impact with AI, B2B Marketing and Marcel Digital hosted a roundtable discussion - check ...

The world of content marketing has long been divided into two distinct buckets: B2C and B2B. But as our understanding of customers' minds evolves, it's becoming evident that separate lines can—and ...

Let’s level-set for a second: Marketers are overwhelmed and burnt out, and the last thing they want is more work on their plates. As industries across the board dive head-first into 2024 planning, ...

Anteriad’s 2026 report shows how data, buying groups and attribution help B2B marketers outperform peers and prove stronger ...

The Drum B2B Awards celebrates the work pushing B2B marketing, creativity and effectiveness forward across disciplines.

Here's a selection of some of our most popular sessions, speakers, and topics from last year's B2B Ignite event.