Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

A new global study underscores the crucial role of behavioral sciences in formulating policy decisions, while also asserting the need for clear standards for what evidence gets used in policy ...

In just a few years, the world has witnessed major challenges, including the disastrous impact of climate change, political polarization, economic downturns, and violent conflict, as well as a global ...

The Trump administration continues its assault on science. One little-known area that's been neglected in funding this year is federal research into social, behavioral and economic science.

When it comes to persuasion, whether it’s convincing customers to buy a bottle of whiskey or changing hearts and minds in an election, nothing beats the power of behavioral science. The Fast Company ...

Basic behavioral and social sciences research is indispensible to the mission of the National Institutes of Health (NIH). Not only do psycho-social-biological factors directly affect disease outcomes ...

Trying to suddenly stop a habit we know is not helping—or worse, is actively harming us—can be an overwhelming experience for any professional. Many times, what has become habitual for us also happens ...

Kendra Pierre-Louis: For Scientific American’s Science Quickly, I’m Kendra Pierre-Louis, in for Rachel Feltman. Hello and happy new year! I love the first few days of a new year. It evokes a feeling ...

With the majority of non-retired Americans expressing doubt about their retirement readiness, employers have a unique opportunity — and responsibility — to address these challenges. For many workers, ...