The content featured in this article is brand produced. “Some behavioural science research suggests that goldfish have an attention span of seven seconds, and North Americans have an attention span of ...

Brian Jepson reviews recent research that points to the need for greater engagement with behavioural science among medical affairs professionals, to inform medical education and engage HCPs.

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...

Dating app users in France showed distinct behavioural profiles linked to sexual behaviours, STI screening and prevention.

Changing behaviour is complex. Knowing what should happen is not the same as making it happen. This research-led CPD programme, delivered by leading academics from The University of Manchester, ...

Yali Sassoon, co-founder of Snowplow, discusses what businesses need to consider when it comes to driving value from behavioural data For businesses, the rise of behavioural data presents a huge ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

In many areas, the delivery of the UN’s mandates is linked to changing human behaviour. Behavioural science refers to an evidence-based understanding of how people actually behave, make decisions and ...