As the World Cup grips North America this summer, China will again watch from the sidelines, while its fans cheer on unlikely amateur soccer stars — from delivery drivers to villagers — now playing in ...

In April, Chinese President Xi Jinping visited a company that makes humanoid robots. There he floated an idea to fix the country's woeful men's soccer team. “Can we have robots join the team?” Xi was ...

The Chinese Football Association has banned for life 38 soccer players and five club officials after a two-year investigation into match-fixing and gambling, as part of a crackdown on corruption in ...

IN the first half of this year, China’s exports of sports equipment reached 67.53 billion yuan ($9.95 billion), including ...

Druid Sport has strengthened AFA's commercial presence in China by securing a record portfolio of new regional partnerships for the Argentine Football Association (AFA), the reigning world champions, ...

Forbes contributors publish independent expert analyses and insights. Professor of AfroEurasian Sport, geopolitical of sport specialist. This voice experience is generated by AI. Learn more. This ...

NBA star Kyrie Irving walked out onto a basketball court in southwest China to rapturous applause, his brightly colored Chinese-made sneakers a vivid statement of domestic sportswear brands' ...

XIAMEN, FUJIAN, CHINA, July 7, 2025 /EINPresswire.com/ -- The global sporting goods industry is witnessing a dynamic shift, with China emerging as a pivotal force ...

Signing celebrity athletes like Kyrie Irving has become a key strand of Chinese brands' expansion strategy (Hector RETAMAL) NBA star Kyrie Irving walked out onto a basketball court in southwest China ...