Creativity has kept Crayola going for more than a century, and its a powerful business model for any company seeking longevity. Look at any company that has stayed in business for decades, and you ...

Forbes contributors publish independent expert analyses and insights. I write about how creativity and communications accelerate success. Jul 24, 2024, 02:21pm EDT Creativity is more important than ...

A new report from Accenture Song uncovers the secret sauce that makes Lego, Ikea, and Rivian creative powerhouses. In a January 2025 podcast episode, Open AI CEO Sam Altman was asked what the most ...

The original version of this story appeared in Quanta Magazine. We were once promised self-driving cars and robot maids. Instead, we’ve seen the rise of artificial intelligence systems that can beat ...

Creativity is how we solve problems, how we connect with people and how we adjust when things don’t go as planned.

Who doesn’t want to be more creative? Even though it’s free, an individual’s creativity today is what I believe to be our most valuable form of cultural currency. It can’t be argued that creativity ...

In late January of 1958, five of America’s most renowned writers converged in a repurposed frat house just off the Berkeley campus for what promised to be a long, strange weekend. Formerly the Sigma ...

Can you think of three words that are completely unrelated to one another? What about four, five, or even ten? According to researchers, this simple exercise of naming unrelated words and then ...

Picture Lee Unkrich, one of Pixar’s most distinguished animators, as a seventh grader. He’s staring at an image of a train locomotive on the screen of his school’s first computer. Wow, he thinks. Some ...