Arlington’s digital strategy calls for easier online services, responsible AI use, stronger cybersecurity and modern systems.

Most companies operate multiple go-to-market models simultaneously, yet often try to govern them with a single digital strategy. That approach can fail because digital tools, AI systems, and decision ...

Digital ad budgets are now a majority of total ad spend. Spend on marketing technologies keeps rising. More than half of marketers have a transformative initiative underway to make marketing more ...

The world is wired—heck, it’s even wireless. Consumer reliance on technology to find businesses, learn about them and buy their products and services had long been gaining speed. Then a global ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Not a new app. The Internet itself. Search changed. How people shop changed. How people find businesses changed. Google held ...

Digital marketing is shifting from keywords to intent. People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ...

Looking to stay ahead the digital marketing curve? Discover the planning must-haves for search, digital, voice, and omnichannel strategies. I had the pleasure of moderating a sponsored Search Engine ...

health system, told Becker’s. The model is built to follow patients across the continuum of care regardless of where they are on a given day. CHOP currently organizes the strategy into four pillars: ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. In Saudi Arabia, any resident signing up ...