The following post was published on the Knowledge@Wharton website on December 5, 2012. Can work be fun? Is it possible for customers to have the same deep engagement with an organization's products or ...

Have you ever wondered how companies make their products and services more interesting and fun? Well, they use something called “gamification” in their marketing. But what exactly is gamification? In ...

Taking the rules of video games and applying them to everyday life was billed as the next big thing, something that would transform everything from dull office work to how we exercise. But can it ...

Opinions expressed by Entrepreneur contributors are their own. Lots of people get confused by the term “gamification.” The “game” part of the dictionary-recognized word can be considered somewhat of a ...

Gamification has potential anywhere that motivation is an important element of success. Gamification harnesses innate drives Mastering spanish becomes like a game with the thoroughly gamified app ...

It’s game on, for Human Resource officers. Increasingly, organizations like Marriott, Deloitte, Aetna and even the Department of Defense are using gaming to recruit, develop and motivate employees.

PlayStation Plus was not something that many PS players were fond of when it was first released as it took away the free online gaming aspect that sort of gave PlayStation a competitive edge over the ...

In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user ...

Set achievable tagets: If you look at the success of campaigns like Malaria No More, or maybe even #stopkony, part of the appeal is that it is a concrete goal. Rather than asking for people to donate ...