How Meta Got 500 Million Threads Users Without Building An Audience

Threads hit 500M users by tapping Instagram’s built-in audience, showing Meta’s true asset is its distribution pipeline, not apps.
Engadget

Meta is giving Threads on web a redesign that finally adds direct messages

Meta is starting to test a long-overdue facelift for Threads on web. The company's head of Threads Connor Hayes showed off a new look for the web version of Threads that finally adds direct messaging ...