How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

This article of this two-part series outlines more ways that comedy—in this case, improvisation—can help marketers do a better job connecting with audiences. (Here's Part 1.) Improvisation can hone ...

Well, almost. In addition to 20 years in marketing (yeah, that helped!), my many years in sketch, stand-up, and improvisation have provided many invaluable lessons, especially in the "ballsy" ...

On Comedy Central, the reality show Nathan for You features a mild-mannered Canadian giving small-business owners outrageous marketing advice. In one episode, Nathan Fielder tries to get 40 maids to ...

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where ...

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers’ ...

EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing. The move was announced ...