The FIFA World Cup 2026 is expected to see over $10 billion in global advertising and marketing spend, highlighting the event ...

Smurfit Westrock partnered with Coca-Cola China to launch a series of innovative paper-based packaging solutions for the brand’s 2026 World Cup campaign, designed to deliver standout impact across ...

Smurfit Westrock has helped Coca-Cola China develop various paper-based packaging solutions for its World Cup lineup, ...

In this edition of the Brief we examine the use of packaging throughout this year's FIFA World Cup, from limited edition ...

This marks the the first time McDonald’s has changed the color of its iconic red fries packaging. The range also includes ...