YouTube TV is attempting to make watching sports easier and cheaper. Chris McGrath / Getty Images YouTube TV will launch 10 genre-specific packages, including a YouTube TV Sports Plan in early 2026, ...

Options for how to consume the NFL and other live sports are shifting in 2026. Kevin C. Cox / Getty Images YouTube TV announced the creation of a sports-focused monthly subscription plan that would ...

For sports fans looking to move on from cable without giving up live games, YouTube TV is one of the strongest live TV streaming options available. The service gives subscribers access to local ...

YouTube TV launched new genre-based plans after months of anticipation, including a Sports plan at $65/month and Entertainment plan at $55/month. PCWorld reports these plans are underwhelming compared ...

In the not too distant past, YouTube was considered a nuisance by sports organizations and rightsholders. The ease at which anyone could upload a video, regardless of whether or not they had the ...

YouTube TV’s base package currently costs $82.99 per month. But early next year, the streaming service will roll out a range of cheaper options for people who want only a subset of live TV channels — ...

Sports executives are increasingly questioning whether YouTube wants to compete aggressively for premium rights, according to a new report, as the company appears more focused on creator-led sports ...

TV sports programming content has surged 30% in viewing hours this year on YouTube versus 2023, according to a post by the video platform. The company did not disclose specific breakdowns for viewing ...

Younger audiences don’t watch sports the way their parents did. They’re not sitting through full games or waiting for highlights on SportsCenter. They’re watching on YouTube, where athletes and ...

The NBA Finals just scored some of its biggest viewership numbers in decades, on both TV and social media, according to the league. Leagues and rights holders are increasingly using social media as a ...