As competition with TikTok and Instagram Reels heats up, YouTube today announced an expanded suite of creation tools for its own short-form video platform, YouTube Shorts. Among the new features are ...

YouTube is launching a shoppable Shorts challenge that will take place during its holiday event, From YouTube to You. The event launched this week with several goals. One goal is to make YouTube the ...

YouTube is kicking out a new ecommerce component to the beautiful game’s quadrennial World Cup tournament. On Nov. 21, YouTube Shopping and FIFA will launch the Game Face Shoppable Shorts Challenge ...

Add Yahoo as a preferred source to see more of our stories on Google. YouTube Shorts teamed up with 18 top creators to customize one-of-a-kind snacks for fans to win — just in time for U.S. VidCon ...

YouTube is introducing the ability for users to incorporate or “remix” a music video in their short-form videos, called Shorts, as the company continues to challenge TikTok. Given that YouTube has ...

YouTube is pushing the idea of the “multiformat” creator, who posts both TikTok-style short videos, as well as the longer videos YouTube is known for. Meanwhile, creators are eyeing something else: ...