Argentine-American Martín Halac, who has 37 years of experience in the audiovisual industry as an independent producer, creative executive, director, and entrepreneur, is developing several projects ...

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

Every June, Cannes Lions becomes the global stage for advertising’s most ambitious creative work. Brands, agencies and platforms gather to celebrate the campaigns that captured attention, shaped ...

Kelsey Russell, media literacy influencer and host of Kronikled, discusses Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely ...

In the past year, more voters elected leaders of their countries than at any time in history. The temptation to discuss politics in the workplace is at an all-time high, but these conversations are ...

Terence joined Stanley as President in 2020 after five years as Chief Marketing Officer for Crocs. He got his start in New Jersey and has had a lengthy career in retail, footwear and financial ...

The B2B buyer’s journey has evolved into a dynamic, multifaceted, and—yes—often lengthy process. Especially at the enterprise level, the traditional linear path from awareness to purchase has ...

What Is Advertising Week New York? Advertising Week New York is a global marketing event built for the people moving the industry forward. It brings together brand leaders, agency teams, media ...

We can’t navigate a bold new future alone. Hear from industry experts on how they’re approaching the ever-evolving marketing landscape, and why a focus on customer centricity and relationships ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

There’s nothing inherently festive about Coca-Cola. And yet, as a brand, it’s inextricably linked to the Christmas season, thanks to over a century’s worth of deliberate marketing effort. It’s always ...

For years, marketers have talked about fragmentation as if it were an unfortunate side effect of modern media. Channels multiplied. Platforms proliferated. Audiences scattered. Measurement became more ...