It was the tweet heard around the world, with over 15,000 retweets, breathless proclamations about the future of marketing and, of course, awards for 360i, the creative agencies, Kraft and MediaVest, ...

This week’s Future of TV Briefing looks at the M&A deals that should be in the offing after an active first half of 2026. If the agency world is on the verge of another mediapalooza, then advisory ...

GEO is an acronym now flooding many media execs’ inboxes, as vendors fall over themselves to capitalize on the wave of interest. Short for “generative engine optimization,” a growing number of vendors ...

Marketing is becoming entertainment. Creators are its stars. Cannes didn’t so much reveal that shift as rubber-stamp it. The ad industry’s annual gathering in the south of France felt unfamiliar in ...

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series → Bose CMO Jim Mollica hasn’t used a creative agency in four or ...

Not too long ago, TikTok was postured as the future of search. Where Google returned links, TikTok served short-form videos showing people how to cook, where to eat and what the ingredients actually ...

YouTube is releasing a Gemini-powered Creator Partnerships suite of tools designed to help brands more easily find the right creators to work with and automate parts of the process like matching and ...

Walmart has agreed to acquire Vibe.co, an outfit specializing in bringing SME’s media to CTV, in a move extending the retail giant’s multi-billion-dollar push into advertising over recent years.

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Coca-Cola’s $4 ...

The Trade Desk has a long history of AI ambition and a more complicated history of AI delivery. Its latest effort is notably smaller in scope and notably harder to argue with. The ad tech company is ...

This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

Forbes is testing a creator-led audience play that puts TikTok and Instagram talent at the front of its off-platform push. Through a new “Forbes Creator” banner, the publisher is using TikTok, ...