Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

Content marketing is a powerful tool for building relationships with customers, but to work it has to capture the audience’s attention. Here we see how inventive content strategies drove meaningful ...

The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints such as regulatory restrictions have contributed to a hesitancy in trialling ...

Starbucks is one of the most successful and effective brands on social media. In 2018, it won a silver IPA Effectiveness award for its social strategy, which reportedly returned almost £4 in ...

Now, as the impact of the virus continues to be felt across industries and within local communities, brands are carving out more measured responses that are also being woven into wider marketing ...

Convinced by the merits of this approach, other brands may try to emulate it. But how many do so successfully? A recent study we conducted at Pure360 suggests the tactics commonly used to implement ...

How do you solve a problem like proving the impact? Organisations that invest in their people perform better. Most capability leaders know it. Far fewer can prove it. And when the impact can't be ...

Customer service was one of the earliest functions to yield tangible applications for generative AI. From summarising cases behind the scenes and assisting agents on the fly to directly interfacing ...

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. However, even in a sector that already had a relatively high degree ...

The 13th annual Email Census, published by Econsultancy in association with Upland Adestra, looks at the most significant trends that are driving email marketing strategies, covering best practice, ...

Augmented reality has surged in the headlines of late with the release of Apple’s Vision Pro headset and Meta teasing a potential rollout of AR glasses as it marks the 10-year anniversary of its VR/AR ...

In March 2021, Google announced on its Ads & Commerce blog that it was “Charting a course towards a more privacy-first web”. The blog post was a re-affirmation of Google’s commitment, first revealed ...