How helpful, flexible and clear you are about your returns process can mean the difference between encouraging repeat customers and sending them off to a competitor. There’s an excellent article on ...

As retail media continues to grow, we ask some industry figures about the challenges ahead for retailers, brand marketers and execs. Retail media over the last couple of years has generated a lot of ...

Explore how inventive content strategies drove meaningful customer engagement, from personalized books and a quickfire quiz ...

Content marketing is a powerful tool for building relationships with customers, but to work it has to capture the audience’s attention. Here we see how inventive content strategies drove meaningful ...

Elizabeth Maxson Martinet is Chief Marketing Officer at headless content management platform Contentful – and someone with a wealth of thoughts on the B2B marketing space. We spoke to her about the ...

Every January at Econsultancy we write a trends post summing up some of the skills and strategies set for prominence over the next 12 months in the worlds of marketing, ecommerce and digital. If you ...

New technologies often mean new customer journeys, they don’t normally mean a completely new type of customer. However, advances in the AI tools available to consumers mean that brands find themselves ...

More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say ...

Transform your team with measurable, expert-led learning from the go-to marketing and ecommerce training provider built for large organisations. Econsultancy have enhanced our capabilities through a ...

Starbucks is one of the most successful and effective brands on social media. In 2018, it won a silver IPA Effectiveness award for its social strategy, which reportedly returned almost £4 in ...

The pharmaceutical industry hasn’t always been quick to adopt new marketing trends. Caution over messaging and constraints such as regulatory restrictions have contributed to a hesitancy in trialling ...

The GIF is still seeing a surge in popularity with the rise of emojis, memes and stickers. And while its cousin, short-form video, is having its time in the spotlight thanks to the rise of TikTok, ...