The beauty of the power coat lies in its ability to translate confidence into a single garment. For women who want to look polished without fuss — whether you’re headed to a client meeting, a school ...

A recent newsletter I received from my sister caught my attention. It was titled Happy-ish; dabbling in selective gratitude. It made me realize that many of us reach a stage in life where things feel, ...

Diet. The word strikes fear in the hearts of some and elation in others. It seems that there’s always a new diet in the news with sky-high promises of miraculous results. Should you count macros?

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Discover the best at-home nail styles - from gel and dip powder to press-ons and semi-cured gel strips - plus tips to achieve salon-worthy results without leaving the house. If you love heading to the ...

Mocha hair is summer's hottest brunette trend. Discover why this rich, glossy, low-maintenance color is especially flattering for women over 50. Every summer, beauty trends arrive with the enthusiasm ...

If you've got short to shoulder-length hair and have some fun celebrations planned, we've got 7 fabulous hairstyles that will elevate your look. Check them out. As spring ushers in a season of ...

Jennifer Garner is embracing the “quiet silver brunette” hair trend—a subtle, low-maintenance way to blend gray hair while keeping rich brunette tones. Here’s how the look works and why women over 50 ...

Cover up pesky sunspots by using the right products and techniques. Sunspots can be a stubborn skin issue that makes you feel self-conscious. Luckily, with the right makeup techniques, you can easily ...

If you're considering a shorter hairstyle, we've got 6 trending looks that work well with every hair type. Additionally, we provide simple tips on how to achieve the style. As women embrace life after ...

Thinking about dissolving fillers? Learn how the process works, what to expect, and why many women are choosing a more natural, refreshed look. There’s a moment many women reach after experimenting ...

You don't have to spend a ton to look great. We picked out 10 spring dresses under $100 and the fabulous accessories you need to look great all season. Spring is the season of renewal—and there’s no ...