The rapper offers an unfiltered take on what people are actually trying to say to shore up Zevia’s position around being ...

Liberty Biberty, a fuzzy yellow puppet, takes its name from a mispronunciation of the brand’s name in a 2019 spot that has ...

The sweets maker has carved out a niche in the candy space with a collection of brands with storied histories, said Vice ...

Group M’s Mindshare is the second largest media agency with billings of $22 billion and MediaCom is third with $20 billion, per a COMvergence report. For 2022, COMvergence estimated overall net media ...

Kraft Heinz and The Walt Disney Company on Tuesday announced a long-term strategic partnership that spans food service, media and events, according to details shared with Marketing Dive. The ...

An effort promoting Protein Ancient Grain Granola is the brand’s first work with Wpromote x Giant Spoon since naming the shop ...

The fast food giant attributed U.S. sales growth to digital and delivery growth, along with culturally relevant brand and marketing. McDonald’s topped Wall Street estimates for its Q2 earnings and ...

While Super Bowl LIX was a winner for women-focused ads by Nike, the NFL and Dove, the big game was missing the “creative freshness and epic fun” that audiences and the ad industry have come to expect ...

The effort is intended to help the brand stand out amid a “sea of sameness” in the insurance category, said Eleanor Solomon, ...

Burger King is building on its turnaround efforts with a pair of initiatives that respond to customer feedback the brand has received this year, according to details shared with Marketing Dive. The ...

The format, a focus of its current upfront talks, can drive ad revenue and fandom but typically results in lower raw viewing ...

“The White Lotus” actor Parker Posey stars in a social-forward push to promote the brand’s Long Island iced tea flavor. Cutwater’s “The Longest Island” is meant to show off the quality and experience ...