Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive haircare sector.

The winners won’t be the brands with the best AI tools, but those that use data and technology in service of a distinctive ...

In 2011, Procter and Gamble’s Febreze reached an important milestone – $1bn (£786,000) in global sales and a place in P&G’s brand hall of fame. Despite this apparent success, there was concern. Sales ...

We arm you with all the stats you need to tackle the week ahead.

Around 90% of B2B marketing leaders expect budgets increases this year. Nine in ten senior B2B marketers believe that budgets ...

LinkedIn has named Indeed CMO Jessica Jensen as its top marketer, eight months after chief marketing and communications officer of four years, Melissa Selcher, left the business. Jensen’s job title ...

All the latest news, opinion and analysis on changes in consumer behaviour and market trends.

From the latest Bellwether showing budgets are up for the second quarter in a row to Center Parcs’ premiumisation plan, it’s ...

Six brands have been shortlisted for Brand of the Year at the 2026 Marketing Week Awards, with the winner to be announced in ...

Stephen Woodford, CEO of the Advertising Association, and National Lottery operator Allwyn’s CEO Andria Vidler, join the podcast.

Bringing influencers into campaign ideation from the get-go is helping Cloud Nine punch above its weight in the competitive haircare sector.

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the latest Bellwether showing budgets are up for the second quarter in a row to ...