The analysis leveraged proprietary Acxiom data representing consumer decision-making, transaction value, purchase frequency, ...

Should media companies pursue more live TV, streaming deals, mobile, video or gaming opportunities? What's the right mix?

The agency utilized AI, shifting the creative focus from characters to offerings.

TikToks with titles like "These trousers should come with a warning label," show wearers falling on the street, in their own ...

TelevisionStats.com lists Wikipedia as the "foundation" for its "Attention Score" popularity lists that are updated daily.

IAB Tech Lab, the standards arm of the IAB, has announced new rules to ensure that totals for podcast listeners and advertising numbers from downloads and clicks are calculated accurately.

The Your Way Champion is a store employee tasked with welcoming customers, ensuring order accuracy, and making "things right ...

Liberty Mutual's CMO Jenna Lebel explains how the insurance brand's flubbed line has turned into its latest mascot.

A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, ...

A new Gallup poll finds that news media are among the least-trusted institutions in the U.S., The Hill reports. A mere 17% of Americans have “a great deal” or “quite a lot of confidence in newspaper ...

OpenAI is struggling to meet its advertising goals, and will miss its five-year ad revenue projections by 90%, Futurism reports, sourcing an analysis by Emarketer. The combined 2025 advertising total ...