Mr. Lingenfelter is a senior consultant at Maia Strategy Group, where he leads CPG, Technology, Healthcare, and Energy engagements. Prior to joining Maia Strategy Group,was a consultant at Kaiser ...

Coach has won over Gen Z consumers without alienating older loyalists.

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Tombras created the retailer’s first national brand campaign, featuring a hidden school simulation.

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Director Andreas Nilsson explores the fictional world in Preacher ads, supported by interactive features.

Brands that make culture make money, and a lot of that comes down to distinct brand assets.

Anthropic's Claude used high-profile marketing events to earn its place alongside ChatGPT in the AI conversation.

Entries for the awards close Thursday, July 23, at 5 p.m. ET. Use this checklist to confirm eligibility, show impact and submit a complete, competitive entry.

Canva has evolved into a broader marketing platform aimed at helping brands create, manage and distribute content at scale.

A24 is serving up a case study in modern movie marketing.