Kelsey Russell, media literacy influencer and host of Kronikled, discusses Gen Z’s news consumption habits, what she values in brand partnerships, and why many people believe journalists purposely ...

Argentine-American Martín Halac, who has 37 years of experience in the audiovisual industry as an independent producer, creative executive, director, and entrepreneur, is developing several projects ...

It’s time to address the elephant in the room. Marketers are trying to keep up with online audiences by super-sizing campaigns and chasing cheaper media buys, but without any confidence that these ...

After many years of post-pandemic turbulence, and in some fashion houses’ cases, years of brand missteps and mismanagement, it is time that luxury fashion undergoes a decisive strategy reset. Luxury ...

Buyers are exhausted. Cold calls, impersonal LinkedIn pitches, and automated email blasts are relentless. Plus, the numbers show they’re no longer effective. The average B2B cold email response rate ...

For years, the narrative has been that malls are relics of the past, casualties of e-commerce and shifting consumer habits. But Gen Z is rewriting that story. Far from abandoning the mall, this ...

What Is Advertising Week New York? Advertising Week New York is a global marketing event built for the people moving the industry forward. It brings together brand leaders, agency teams, media ...

For much of the past two years, the conversation around artificial intelligence has been dominated by extremes. Depending on which headline you read, AI is either poised to replace entire professions ...

From Steve Miller’s “The Joker” to Carl Douglas’ “Kung Fu Fighting”, the hits of 1974 include their share of classic earworms. But over in adland, Chevrolet made a hit of its own that year – “Baseball ...

In an increasingly interconnected global economy, the pursuit of international market expansion is not just an American dream but a strategic imperative for businesses worldwide. Beyond tapping into ...

As brands hurtle toward 2026, AI is reshaping everything from content production to customer journeys. However, amid the acceleration, one truth is becoming impossible to ignore: technology can scale ...

Major cultural milestones don’t just capture attention. They create collective experiences, and this year will be full of them. From the Super Bowl and the Winter Olympics to the FIFA World Cup and ...