Digital platforms, domestic brands and Japanese manufacturers make their mark in Vietnam's top brand rankings based on Campaign Asia-Pacific's proprietary research with YouGov.

In an interview with Campaign, Reilly talked about the importance of winning at Cannes and his takeaways from the festival.

Two decades after conducting beauty fieldwork in New York drugstores, the author has watched brands across Asia pour millions into digital seduction, only to lose customers at the counter.

The forecast rulings target Google’s giving preference to its own services in search and Play Store silos.

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 mil ...

Elmwood, Ikea, Mediahub ANZ, Cheil Australia, PubMatic, Moët Hennessy Diageo, Burson, Woolworths Group, BBC Studios, The Social CliQ, ...

Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing ...

From award‑winning campaigns to bold ideas fusing creativity and technology—even a phil ...

The South Asia CMO and SEA brand lead tell Campaign Asia how the fast-food giant will localise its global identity in the region.

Tetsuhisa Fujii, the former Trade Desk and Spotify talent, will steer business transformation for Interbrand in Japan. b ...

UK grew by 2.8% in Q2. by Beau Jackson ...

After joining a WeChat group recruiting paid attendees for a luxury brand exhibition, the author uncovers a growing underground economy where young people are paid to manufacture attention for brands.