Digital platforms, domestic brands and Japanese manufacturers make their mark in Vietnam's top brand rankings based on Campaign Asia-Pacific's proprietary research with YouGov.

Two decades after conducting beauty fieldwork in New York drugstores, the author has watched brands across Asia pour millions into digital seduction, only to lose customers at the counter.

In an interview with Campaign, Reilly talked about the importance of winning at Cannes and his takeaways from the festival.

The forecast rulings target Google’s giving preference to its own services in search and Play Store silos.

Adidas was the outlier; prediction market app Kalshi delivered the tournament’s biggest hit with 126 mil ...

AUCKLAND – Air New Zealand’s safety video that positions the carrier as the "The Airline of Middle-earth" has become a global viral hit, garnering 6.2 million YouTube views in just four days.

Elmwood, Ikea, Mediahub ANZ, Cheil Australia, PubMatic, Moët Hennessy Diageo, Burson, Woolworths Group, BBC Studios, The Social CliQ, ...

Chinese-American fashion designer Vivienne Tam designed a Ferrero Rocher inspired gown in a Christmas campaign by Mirum Hong Kong.

Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing ...

Discipline: Advertising, B2B Marketing, Brand Consulting/Brand Strategy/Brand Reputation, Brand Monitoring, Communications and PR (Consumer, Corporate, Press Release), Content Marketing and ...

From award‑winning campaigns to bold ideas fusing creativity and technology—even a phil ...

The South Asia CMO and SEA brand lead tell Campaign Asia how the fast-food giant will localise its global identity in the region.