Tan has led communications strategies and creative production for global and regional brands, including Netflix and Dutch ...

H ere is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative ...

"The list of work that a young creative in Riyadh or Jeddah may one day study is still being written in what gets rewarded ...

FAST runs 180 AI agents across its companies, while the group hires more people. Mahmood has the job to make the two work ...

"Digital has never been more important for our consumers, but we need to remember that on the other side of the screen is a ...

L’Oréal Middle East's Olfa Messaoudi and Snap's Antoine Challita on how brands can unlock the full-funnel benefits of creator ...

Assembly's Bipul Markan examines why brands should look beyond tourists and focus on the residents as the UAE becomes a ...

Campaign's 40 Over 40 recognises leaders who have shaped the regional brand and marketing industry over the past 15 years and ...

KSA’s Karim Halabi takes the conversation beyond the destination marketing story to how to make travellers feel before they ...

Campaign's 40 Over 40 recognises leaders who have shaped the regional brand and marketing industry over the past 15 years and ...

Ras Al Khaimah Tourism Development Authority’s Serdar Senay explains why domestic tourism marketing is a destination branding ...

MCH Global creates experiences that earn their place in the destinations they inhabit, from art fairs to creator-led brand ...