The UAE is embedding AI literacy into its national strategy to strengthen workforce skills, support responsible adoption of ...

Louvre Abu Dhabi has announced the opening of A Board Game Adventure, a new Children's Museum exhibition that explores the ...

Artificial intelligence has become virtually inseparable from modern marketing, with 97% of marketing leaders now using AI in ...

Porsche has confirmed that the sixth edition of its Icons of Porsche festival will take place in Dubai on 21–22 November 2026 ...

As brands produce hundreds of versions of advertisements for different platforms and audiences, most go live without consumer ...

Yas Island is using fans' emotional reactions to the FIFA World Cup 2026 to shape real-time social media content, supported ...

The Gulf luxury market remained a drag on global growth in the first half of 2026, with the region's luxury consumer base ...

FIFA has launched a marketing campaign that combines football, gaming and entertainment to promote its digital gaming portfolio around the FIFA World Cup 2026, using creators, celebrities and live fan ...

Dubai's iconic children's mascot Modesh is joining forces with global phenomenon Baby Shark for the first time, with an ...

The Abu Dhabi Businesswomen Council (ADBWC), in partnership with Publicis Groupe Middle East, has announced the second ...

PHD MENA, an Omnicom Media agency, has been appointed as the media agency of record for Wynn Al Marjan Island, the company ...

The Advertising Business Group (ABG) has joined Google's Priority Flagger Program (PFP), becoming the region's independent ...