Nostalgia has an undeniable power. It can transport us instantly – a scent, a song, or a logo can whisk us back to childhood, high school hallways, or simpler times. In marketing and advertising, that ...

In this article, we would like to honor influential contemporary neuroscientists that had a major influence on the development of human behavior research. They all have their unique perspectives and ...

Research and medical grade sensors for the collection of EEG data. iMotions makes it easy to work with EEG and allow you to combine it with other modalities for even greater insights.

As we all know, the human brain is the control room of the body. It is capable of processing and interpreting all of the sensory information we are bombarded with every day. Much of this information ...

Understand what people look at, for how long, and in what order – across digital, physical, and immersive environments. Conduct studies remotely or in controlled environments, and quantify attention ...

Welcome to iMotions Services, your premier partner in cutting-edge human behavior research. Whether you’re looking to harness the power of advanced research methodologies without the need to invest in ...

Varjo’s new generation of headsets connects the world’s most advanced mixed reality technology with the pinnacle of graphical processing power, catering to industrial use cases where highest-level ...

How does the brain react to fragrances? Your brain reacts to external stimuli, that is an indisputable fact but how does your brain respond specifically to fragrances? We have many ways of perceiving, ...

Discover the power of functional Near-Infrared Spectroscopy (fNIRS), an adaptable biosensor that offers a non-invasive way to investigate brain functions. Renowned for its portability, resilience to ...

Find the right eye tracker for your needs and take your data to the next level with unparalleled analysis capabilities from iMotions. Eye tracking is a sophisticated technology that captures and ...

Media Analytics powered by Affectiva’s technology, provides robust, data-driven insights to help you optimize your ad content, refine media spend, and connect with your target audience. Our ad testing ...

Conduct neuroscience research in simulations to explore the science behind human behavior, cognition, and decision-making. By recreating realistic scenarios in controlled environments, this ...