LVMH-owned maison’s trademark fight with sanitary pad brand Alffany revives debate over how far luxury names can claim protection beyond their core categories.

ZTE’s Doubao-powered NaviX Ultra headlines a wave of agentic handsets from StepFun and Honor, as makers bet autonomous ...

Generative AI is transforming luxury from within, while AI agents reshape demand outside it. Brands must know where human ...

As digital discovery and physical retail become intertwined, Sephora is leveraging insights from China’s fast-evolving beauty ...

From Nemzzz in House 44, Formula One’s Soho House collab with Lewis Hamilton, to TKandz on the main stage, Silverstone handed ...

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From silk cords to jadeite, Chow Tai Fook’s latest ‘High Jewellery’ collection looks beyond grand symbols to the craft ...

Zhao Lusi launches Rose Amigo. Fan power, emotional skincare positioning and a fast-growing neck-care product strategy propel ...

Two years after launch, Cupertino finally clears Beijing's regulatory hurdle, betting Qwen-powered text and image generation ...

Xu Yang’s exit leaves China’s biggest sportswear group asking whether mass-market scale and premium brand building can truly ...

Siam Lip and My Friend Rabbit staged an absurd ceremony in Nanjing that sold out limited-edition merchandise.

A new Bernstein report reveals luxury brands’ social media momentum across Chinese and Western platforms.