For brands, the competition reinforced a lesson that in China, soccer is a community-led ecosystem of fandom, fashion, sport, and internet visibility.

Proya lifts Flower Knows stake to 51%, takes control; Fenty Beauty opens 1st Southwest China store in Chengdu; Musinsa ...

Fresh flotations from DeepSeek, Syngenta and Baidu’s chip unit signal a market pivoting from internet giants toward ...

LVMH-owned maison’s trademark fight with sanitary pad brand Alffany revives debate over how far luxury names can claim protection beyond their core categories.

Nike execs head to rival brands, RedNote’s World Cup rights bet pays off with male viewers, and Under Armour’s flag football campaign draws mockery for untranslated jargon.

Pop Mart’s Labubu dolls have become a global sensation, with viral demand, celebrity endorsement, and resale prices reaching $1,000 on the secondary market. Image: Pop Mart ...

Salomon's outsized Q1 performance pushed Amer Sports to raise full-year revenue guidance and beat Wall Street estimates by a wide margin. Image: Salomon/Weibo ...

Chow Tai Fook names singer Zhao Lusi global ambassador; Karl Lagerfeld opens Choupette pop-up in Shenzhen; Anta, Fila post ...

ZTE’s Doubao-powered NaviX Ultra headlines a wave of agentic handsets from StepFun and Honor, as makers bet autonomous ...

Shares jumped as much as 4.2% after the baijiu maker moved to protect profitability against softer corporate spending and an ...

Gen Z buyers in China and an 11% jump in South Korea signal the heritage label’s recovery is spreading beyond the Americas ...

Luxury knows its most valuable customers are its wealthiest, yet its operating systems remain designed for the aspirational ...