Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

I saw a CTV ad for a product I needed and got so annoyed about it that I bought a competitor’s version out of spite.

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Marketers are rediscovering MMM. Google Meridian and Meta Robyn are among the tools gaining attention among marketers. We ...

Google has to hand over some of its AI features to competitors; when LLMs will (or won't) be critical; and publishers are ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

The “K” in “K-beauty” stands for “Korean.” But it should also stand for “kaboom” because Korean beauty product sales are ...

Search and web traffic is getting replaced by AI, so earned media placements don’t quite look the same. Plus: More scrutiny on principal media.

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...