To better understand the why behind ad performance, luxury real estate firm The Corcoran Group tapped an AI-based startup ...

The purported best ways to counter ad fraud; CPG brands struggle in the face of GLP-1s; and the open web might be meeting its ...

The pageview era is ending. But the question isn't how publishers replace lost search traffic; it's what they do with the ...

Newsletter platform Beehiiv rolled out programmatic ads for the first time, which is a key part of its plan to build a ...

Everything is an ad network, including sports arenas; Apple Ads is getting an upgrade; and Patreon blocks bots from its free ...

For years, plausible deniability was the online ad industry’s de facto workaround for dealing with children’s privacy. Not ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

YouTube’s remix tool sparks creator concerns; AI fuels World Cup ticket scams; Anthropic warns AI is moving too fast.