Here's a selection of some of our most popular sessions, speakers, and topics from last year's B2B Ignite event.

Learn how UiPath evolved its ABM strategy from a small pilot into a mature global programme – and the lessons they learned ...

If you're searching for ways to prove impact with AI, B2B Marketing and Marcel Digital hosted a roundtable discussion - check ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In the past 12 months or so that I’ve been covering GDPR, there’s been a big shift in B2B circles from concern around driving consent to a focus on legitimate interest as the legal ground to pursue ...

It cannot be stressed enough – AI has fundamentally changed the way marketing teams operate. From content generation to SEO and complex buying journeys, the possibilities for AI to enhance your ...

AI may be the fastest-adopted technology in marketing history, but adoption is becoming a poor measure of success. Across B2B organizations, marketing teams are deploying generative AI, testing AI ...

Payroll software provider, MidlandHR focussed on the video element of its new site by creating its own version of the TV gameshow, Eggheads. ‘Payroll Egg-sperts’ was hosted and filmed by the ...

Our 2025 edition of our report is back and as always, we’re here to break down the biggest and best agencies in B2B marketing. Let’s face it; it’s been a tough year due to budget cuts and the pressure ...

Susan will lead marketing and communications for Dun & Bradstreet’s International business, which incorporates the UK and Ireland, European markets, India, China, Hong Kong and Taiwan, as well as the ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

At B2B Marketing, we believe the key to proving marketing’s impact is to become the commercial marketer. One of the skill essential skills to becoming the commercial marketer is financial acumen.