Tetsuhisa Fujii, the former Trade Desk and Spotify talent, will steer business transformation for Interbrand in Japan. b ...

Multiple hacker networks involved in large-scale auto-redirect attacks are costing advertisers and publishers $1.13 billion annually, according to a new report.

After joining a WeChat group recruiting paid attendees for a luxury brand exhibition, the author uncovers a growing underground economy where young people are paid to manufacture attention for brands.

The brands that win are not the ones with more places to interrupt people. Instead, they create more reasons to be welcomed. by Da ...

The South Asia CMO and SEA brand lead tell Campaign Asia how the fast-food giant will localise its global identity in the region.

From award‑winning campaigns to bold ideas fusing creativity and technology—even a phil ...

The Publicis chairman and chief executive spoke to Campaign following the group's latest results, in which it ...

Shifting ad dollars to experiential helped carry Mastercard from 87th to 12th in the Kantar BrandZ rankings. Dubai chocolate makes the case, at the opposite end of the spectrum, that great marketing ...

The brands that win are not the ones with more places to interrupt people. Instead, they create more reasons to be welcomed.

As brands chase traffic KPIs in the economic slowdown, a new gig economy for young people has emerged to manufacture attention—one paid attendee at a time.

Elmwood, Ikea, Mediahub ANZ, Cheil Australia, PubMatic, Moët Hennessy Diageo, Burson, Woolworths Group, BBC Studios, The Social CliQ, ...

UK grew by 2.8% in Q2. by Beau Jackson ...