After nine seasons, the BIG3 is primetime on BET, streaming on Fubo, and headed to the public markets — and co-founder Jeff ...

Parents plan to cut discretionary back-to-school purchases and spend less per child. Retail marketers need to emphasize the ...

The personal care brand refreshes its packaging, launches a new brand platform and taps sports influencers in a push to ...

According to Kartik Hosanagar, Faculty Co-Director of the Wharton Human-AI Research Center, AI isn’t just a new technology or ...

At CommerceNext, Tractor Supply’s Chief Marketing Officer discusses how the retailer is using AI to do more, but still ...

Target’s in-house team of 400 marketers creates worlds and stays true to its brand identity, VP of Creative Scott Swartz says ...

At the CommerceNext Growth Show in June, brand marketers from Pandora, Authentic Brands and G-III Apparel Group explained how ...

Adults have been quietly borrowing Crayola for years. Now Crayola is finally speaking to them directly. With the launch of ...

U.K.-based toothbrush brand Ordo breaks into the U.S. by marketing its electric children’s brushes with Squishmallows, Wicked ...

More than 400 communication professionals gathered in New York City on Tuesday, October 7 for the coveted PRNEWS Platinum Awards Gala, celebrating the people, teams, and campaigns that define ...

To mark Great American Media’s fifth anniversary, Cynopsis spoke with President & CEO Bill Abbott about the company's choice ...

The Chief Marketer Top Women in Marketing Award is part of the newly launched Top Women Network—a year-round, cross-industry community uniting leaders across marketing, media and ad tech. Honorees ...