Black men have long shaped car culture in the United States—but automotive advertising rarely reflects that influence with the same depth. Toyota saw an opportunity to change that. The brand wanted to ...

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Paint a full picture of your consumers and what specifically matters to them, like passion points, sports and gaming, holidays and more.

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

Leverage Collage’s AI-enabled cultural intelligence engine for your small business to understand and connect with diverse consumers. Discover deep consumer, brand and industry insights into consumers’ ...

As cultural tides shift, LGBTQ+ Americans are leading a new era of self-expression, advocacy, and visibility. In 2025, this segment is driving powerful social and cultural change, demanding deeper ...

As the U.S. heads into fall, consumer spending behavior is shifting in subtle but powerful ways—reshaping priorities, redefining value, and revealing deeper signals about financial resilience. While ...

Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

of Heritage-Leaning Hispanics say they speak Spanish when spending time with family. Spanish isn’t just spoken—it’s lived. For Heritage-Leaning Hispanics in the U.S., language is more than ...