MARKETING-INTERACTIVE is an online publication of Lighthouse Independent Media.

Happy Friday, MARKETING-INTERACTIVE readers and welcome back to Gen Z Perspectives, your go-to feature where we unpack the ...

Neutrogena has unveiled a new global brand platform, "Break the rules", as it looks to position science-backed skincare ...

Brazen MENA has officially expanded into Asia Pacific with the launch of offices in Singapore and Kuala Lumpur.

Mobile web display has emerged as the biggest source of media quality risk for advertisers despite broader improvements ...

Meta has withdrawn a newly launched feature within its Muse Image AI image generation model after it drew criticism over ...

For a generation raised on TikTok hauls, one-click checkouts and AI-powered recommendations, Gen Z should, in theory, be ...

Maybank Singapore is bringing its "Served your way" campaign to Singapore's MRT network through a four-month brand activation ...

Gen Z's appetite for experience-led travel is pushing brands to rethink traditional loyalty programmes, with connected travel ...

Norway's World Cup dream may have come to an end, but Erling Haaland is showing no signs of leaving the spotlight.

We. Communications (We.) has appointed Ayden Ong as general manager for Singapore, a newly created role aimed at ...

Samsung has unveiled the next chapter of its collaboration with Sony Pictures' Spider-Man: Brand New Day, releasing a new ...