Performance marketing has a paradox right now. The tools have never been more sophisticated, the interfaces cleaner, and the ...

Previsible said Google leads AI discovery, while ChatGPT accounts for 92.4% of measurable standalone LLM referral traffic.

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An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

Real-time video AI developer Decart says it’s primed to transform video marketing with the release of Lucy 2, an innovative new model that’s able to seamlessly edit longform live streams via natural ...

US retailers are seeing stronger website performance from shoppers referred by large language models, according to May 2026 data from Adobe Analytics. Retail traffic from AI sources rose 138% year on ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that ...

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Yext has announced platform access for enterprise AI workflows, with entry through the Yext interface, mobile access, MCP, and API access. The company says the change lets marketing teams use verified ...

Marketing operations are increasingly conducted through AI-mediated systems, according to McKinsey & Company. Agentic AI is beginning to shape marketing workflows as consumers use digital platforms to ...