Burberry reduced discounting and grew full-price sales in the quarter, as it pursued a “good, better, best” pricing strategy.

Consumers still trust search engines more than AI assistants. More than three quarters (77%) of online searchers say they ...

Burberry reduced discounting and grew full-price sales in the quarter, as it pursued a “good, better, best” pricing strategy.

Alongside the traditions, institutions and staples of golf, new players, formats, technology and brands are entering the game ...

There were 2,706 senior hires in marketing in the 12 months to June, according to exclusive data from Pearlfinders.

In the latest episode, Oura CMO Doug Sweeny shares how the wearable brand is using sports sponsorship as a springboard.

Marketing Week Award winning internship Unlocked is expanding to London to unleash opportunities within the creative industries for underrepresented talent.

Vestas has a three-pronged strategy when it comes to engaging buyers, governments and local communities about wind turbines, ...

Allwyn International has shifted focus from products to consumers, positioning as an entertainment brand to avoid becoming ...

In the first of a new series on leadership, the Secret Marketer argues that this solitude shouldn’t be viewed as a punishment ...

We are still very much in the dark when it comes to understanding who is behind the work and if progress is being made from a ...

Nathan Ansell will take over from Andria Vidler in spring 2027, and joins the AA Council from July as president elect.