AI is depicted as the grim reaper that’s going to destroy advertising (and much else) that depends on the pathetic efforts of humans to produce ideas and execute them. Yet some of the best recent ...
My year captured in one scene wasn’t on a stage or a screen. It was on that grassy slope in Manchester watching thousands of ticketless people belt out songs, without even being at the gig. Gallagher ...
R/GA’s Rebecca Bezzina is moving to Accenture Song as marketing practice lead for the UK, Ireland and Africa. The move frees up her predecessor Bill Scott to focus attention back on his other job – ...
A desert island feels like a good place to think about advertising. No metrics. No trend reports. No LinkedIn posts about “authentic storytelling”. Just the work itself and whether it actually sticks ...
‘Boil-in-a-bag funerals are here at last – I have a few questions’ was the heading on Carol Midgeley’s piece in Times 2 on Wednesday. Midgeley is the Thunderer’s esteemed TV critic and she, like the ...
Do we need more “creators” at big awards festivals? Creator agency Billion Dollar Boy and platform FiveTwoNine are launching The Creator Fund including 20 creator passes (worth £1,000 (€1,185) each to ...
National Trust – “Discover the joy of giving from a good place with the National Trust this Christmas” – 5.8 Stars Chief customer officer Jon Evans says: “This year has been remarkable for creative ...
Do creative agency billings matter? Are they still the best common source of information telling us which agencies are on the up and which aren’t? Common wisdom has it that they aren’t, with agency ...
There’s a lot of déjà vu about the Christmas ads this year. The parade of Grinches, Amazon’s “Joy Ride“, Tui’s elves – and now Amazon is also revisiting its “5-Star Theatre” campaign. There’s an ...
Neverland has won Center Parcs’ brand and strategy business in a pitch handled by Ingenuity+. Center Parcs has six villages in the UK with over 2.3m visitors annually with a new one planned in ...
Over the years Tesco has had its ad highlights, most notably with Lowe Howard-Spink (later Lower Group) while, at the came time, crushing its rivals with a combo of pricing power and tough market ...
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