随着 2026 年国际足联世界杯（FIFA World Cup™）的日益临近，美国的足球迷也在不断增加。随着受众的不断增加，品牌赞助商和广告商需要了解这些球迷是谁，以及他们如何参与其中，以利用这种不断上升的人气。 1 目前，74% 的世界杯忠实粉丝预计他们对足球的 ...

文化 我们的尼尔森之道 您的职业生涯 智能工作 企业包容性、影响力和归属感 我们的文化将我们联系在一起 “在尼尔森，我们怀揣远大梦想与抱负，只要齐心协力，这一切皆可实现。我们的企业文化凝聚了团队力量，并明确了我们如何通力合作以实现这些目标 ...

纽约——2025年12月11日—— 全球领先的受众测量、数据与分析公司尼尔森 发布最新《体育行业趋势报告》，揭示将塑造美国体育媒体格局的新年主要趋势。 该报告重点关注七个具体领域，包括：多平台直播体育赛事的影响；足球运动的发展势头；美国职棒大 ...

Change isn’t easy, but it’s something women around the world are eager for—yet they say it’s taking too long for it to become a reality. Whether they’re seeking equal pay, a product that meets an ...

Marketing is evolving faster than ever, powered by cutting-edge tech and changing consumer habits. And marketers aren’t just keeping up—they’re leading the charge. AI is now a game-changer, with 59% ...

In a media landscape where consumer touchpoints are increasingly disparate, being able to justify marketing spend by directly linking it to consumer touchpoints and sales is a significant challenge.

Más de un tercio de los aficionados al fútbol de todo el mundo encuentran atractivo el patrocinio de marcas y el 41% de todos los patrocinios deportivos corresponden a ese deporte. La Copa Mundial de ...

Découvrez les tendances comportementales des amateurs de sport à partir de 2025 et les informations qui alimentent le secteur afin de planifier votre stratégie de parrainage sportif en toute confiance ...

The marketing ecosystem continues to expand, offering an ever-growing set of tools, data sources, and analytics platforms designed to connect investments to measurable outcomes. Organisations are ...

In a world where marketers are tasked with engaging consumers across a growing abundance of channels and platforms, it can be challenging to establish relationships that feel genuine and personal. And ...

With soccer fandom up 11% across North America from 2020 to 2025, the sport plays an important role in the daily lives of 60% of regional fans. As FIFA World Cup 2026™ arrives, brands that understand ...

North America is ready to drive global growth of the beautiful game. Will you be ready to capitalize? Soccer fandom (and investment) in North America has never reached the heights we see across ...