Case study: How California Almonds tapped cricket season for consumer engagement California Almonds used an AR-based cricket campaign to connect fans with almond nutrition, combining gamified ...

IWG report, noted 55% of young professionals believe AI will reshape their careers, prompting many to learn new skills and ...

Sattva Group's latest campaign features a gay couple as part of an everyday neighbourhood, challenging Indian real estate ...

In this role, Menon will lead the company's marketing function, driving brand strategy, consumer engagement, and growth ...

There is a palpable anticipation that sweeps through the country in the weeks leading up to Diwali, a shared, almost collective holding of breath. Every school kid counts down the days to the holidays ...

Kalyan Jewellers has appointed actor Sara Ali Khan as its new brand ambassador. She joins the jewellery retailer's existing lineup of brand ambassadors, which includes Amitabh Bachchan and Katrina ...

The platform is renaming the Analytics tab to Insights, and the updated interface groups related metrics and charts together ...

According to a screenshot shared by an app intelligence platform, the beta includes access to Grok within Ads Manager, along ...

As purchase cycles lengthen and media habits evolve, brands are investing beyond seasonal peaks to stay relevant and ...

The agency will manage the platform's SEO, AEO and GEO strategy, including technical SEO, content, structured data, AI ...

LivingTheMARSLife, a digital campaign featuring three films, highlights women balancing multiple roles while encouraging them ...

Under the new measures, Meta will alert supervising parents if a teen's conversation with Meta AI indicates a possible risk, ...