UltraTech Cement, a cement brand, aimed to strengthen its brand association with nation-building among future consumers in India through a campaign that highlighted the impact of infrastructure on ...

A potential sale of Letterboxd, the film review and social platform beloved by cinephiles, has forced a reckoning familiar to anyone who has watched a valued platform change hands; the story offers a ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

A playbook that combines data, frameworks and real-world examples to help marketers recognize the key “blockers” they might face – and give them some “plays” to help them make progress. A playbook ...

The WARC Marketer’s Toolkit is back. As the industry fights a battle on three fronts against economic uncertainty, societal changes and AI-driven disruption, this Toolkit is your essential guide to ...

The WARC Creative 100 is a ranking of the world’s most awarded campaigns and companies for creativity. It tracks the results of creative award shows around the world, and acts as a benchmark for ...

WARC gives world-leading brands, agencies, media owners and academic institutions the tools to create effective marketing. Read daily effectiveness insights and the latest marketing news, curated by ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...

This Platform Insights report – the first in a new series, exclusive to WARC Media subscribers – provides an overview of the key datapoints that advertisers need to know about TikTok, spanning ...

Explore every episode of the WARC podcast right here, where fresh insights meet engaging conversations. Whether you're on the go or settling in for a deep dive, we've got something for you.

Gen Z searchers prefer social and video platforms over traditional platforms for nearly every category of search. Searchers have seven types of intent: inspiration, experiential, relational, learning, ...