Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Amplified Intelligence, the most trusted source for accurate attention measurement, has partnered with Chalice Custom Algorithms – a leading AI application backed by TD7, The TradeDesk’s investment ...

You know the feeling. You’re scrolling LinkedIn, Instagram, TikTok… doesn’t matter. You stop for one second. Maybe a weird ad. Maybe a cringe meme. Maybe because something happened in real life — the ...

The attention economy stokes conflict, turning social media platforms into merchants of hate. One part of this dynamic concerns upsetting stories that get to the top of the feed. But why does ...