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Generative AI has moved beyond experimentation. Yet while organizations continue investing heavily in pilots, relatively few deployments evolve into scalable business capabilities. Generative AI has ...

Does generative artificial intelligence (AI) reinforce or reduce productivity differences across workers? Existing evidence largely studies AI within firms and occupations, where organizational ...

A massive new study comparing more than 100,000 people with today’s most advanced AI systems delivers a surprising result: generative AI can now beat the average human on certain creativity tests.

A guide to the most promising opportunities. by Jeremy Korst, Stefano Puntoni and Olivier Toubia Among all the managerial functions, marketing is likely to be the one that’s most disrupted by ...