Costco's free samples aren't just a tasty perk. Experts explain the psychology behind one of Costco's most beloved traditions.

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Beggars can’t be choosers at Costco. Fed-up employees at the big box store are ripping customers for getting taken advantage of the free samples, claiming that some even have the nerve to request ...

Love ’em or hate ’em, free samples are a central part of Costco’s brand. After all, who doesn’t love free food? But it turns out that some samplers (and shoppers) find the process a tad irksome, ...

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