LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready. by Oguz A. Acar and David A. Schweidel In 2024 Gokcen Karaca, the head of digital and design at Pernod Ricard ...

“AI systems do not need ledes, nut-graphs, or narrative flows; they need user-relevant, novel, and machine-readable content.” In 2026, a new type of journalism will emerge: one tailored explicitly to ...