AW LATAM está diseñado alrededor de los temas que importan ahora mismo en la región. La idea no es llenar una agenda por llenar. Es crear conversaciones útiles, actuales y relevantes para quienes ...

For years, we have built digital marketing around what we can see. Clicks. Conversions. Referrals. Attribution paths. These have become the backbone of performance strategy and the primary signals for ...

Thirteen years ago, I was sat on the floor of Milan Malpensa airport with my laptop preparing for the meeting on the other end of the flight. I had been travelling all week, pitching Lotame solutions ...

Media acquisitions often generate headlines about valuations, regulatory scrutiny, and shareholder impact. While those discussions are important, they rarely explain why marketers should pay attention ...

It is mid-August. A parent sits down to write the back-to-school shopping list, and the first word is backpack. But that word did not arrive that morning. It came from a conversation in the car three ...

For decades, the advertising industry has debated where truth lives. Today, that question is more urgent than ever. In the broadcast era, reach was the primary metric. The goal was to estimate how ...

Michael Barbaro, journalist and host of The Daily, joins Richard Edelman, President and CEO of Edelman, to discuss trust in media at a time of growing insularity and audience fragmentation. Recorded ...

For this second morning in Cannes, Katy is joined by Brad, Sean, and new guest Doug to break down the latest action from “Camp Cannes.” The crew dives into day two’s standout moments—from Pinterest’s ...

Today we’re joined by Josh Hudgins, CPO at VideoAmp. We talk about why TV advertising has outgrown panels, GRPs, and proxy metrics, and what replaces them. Josh explains how a unified data foundation ...