Monster Energy on the Big 12 logo, NIL deals reshaping rosters, and players switching schools mid-season like free agents.

If permanent daylight saving time becomes law, winter sunrises in Lubbock would shift to nearly 9 a.m. — meaning elementary ...

Lubbock's local Facebook comment sections have a cast of regulars — the complainer, the self-appointed detective, the humor ...

From the best breakfast plate to which side of town to live on, Lubbock has opinions — but locals say those debates never get ...

Lubbock, Texas is flat, friendly, and easy to navigate — a mid-sized city where the same familiar faces keep showing up and ...

A Lubbock mother lost her 19-year-old son after he used kratom, a legal substance sold at locally. Now she's speaking out ...

Downtown Slaton hosts a banana pudding festival where a $25 pass gets you four cold puddings — including one wild card that ...

USA Today left Texas off its iconic regional hot dog map, so someone built a case for the Texas Dawg — an all-beef dog topped ...

Savage Tiki Tavern on University Ave in Lubbock is getting a new name — Tom Foolery's — after an ownership change, but the ...

Crossing guards, stockers, and road crews do the hard work in Lubbock that rarely makes headlines but always matters.

Lubbock has a pretty clear idea of what makes a bad neighbor — from weeds creeping over the fence to borrowed hedge trimmers ...

Stephanie Hill was known around Lubbock as warm, well-liked, and close with her friends. More than two decades after her ...