The beauty of the power coat lies in its ability to translate confidence into a single garment. For women who want to look polished without fuss — whether you’re headed to a client meeting, a school ...

As we age lipstick comes with new challenges. How can you get longer lasting lipstick? Prevent bleeding? Get these answers & ...

A recent newsletter I received from my sister caught my attention. It was titled Happy-ish; dabbling in selective gratitude. It made me realize that many of us reach a stage in life where things feel, ...

Discover simple, realistic ways to live better and longer with healthy habits, stress management tips, and meaningful lifestyle changes that support a happier, more fulfilling life. There comes a ...

Here’s how to reverse your age—without touching a time machine. What you put on your plate shows up on your face, your mood, and your energy levels. Focus on whole foods: leafy greens, colorful ...

Diet. The word strikes fear in the hearts of some and elation in others. It seems that there’s always a new diet in the news with sky-high promises of miraculous results. Should you count macros?

A few months ago, I was counseling my husband on an issue he was having at work. Afterward, he said, “You are really good at this kind of stuff. Maybe you should go back to school to get a degree in ...

The Online Magazine for women in their PRiME: Life, Fashion, Shopping, Health, Career & so much more! For and by women 50+ Prime Women is a participant in the Amazon Services LLC Associates Program, ...

Shirt dresses are in this season. Their versatility and range of styles make them a great fashion choice for mature women. Shirt dresses are comfortable and casual, yet chic and stylish. We love all ...

Mocha hair is summer's hottest brunette trend. Discover why this rich, glossy, low-maintenance color is especially flattering for women over 50. Every summer, beauty trends arrive with the enthusiasm ...

Discover the best at-home nail styles - from gel and dip powder to press-ons and semi-cured gel strips - plus tips to achieve salon-worthy results without leaving the house. If you love heading to the ...

If you've got short to shoulder-length hair and have some fun celebrations planned, we've got 7 fabulous hairstyles that will elevate your look. Check them out. As spring ushers in a season of ...